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CWB Franchise Finance partners with Prime Capital Investments

MISSISSAUGA, ON, Jan. 5, 2022 /CNW/ – CWB Franchise Finance, a partner company of the CWB Financial Group, is proud to announce a partnership with Prime Capital Investments Inc. providing the company $6 million to structure term debt and recapitalize its stock. The deal was made possible through the relationship between CWB and Raimondo Messina, CPA, CA, of Dream Hospitality Group. The deepened relationship between CWB and Raimondo Messina, as well as CWB’s growing involvement in the craft beer and beverage industry, led to the agreement with Prime Capital.

“This deal is an example of CWB’s ability to deliver personalized financial solutions to customers through complex scenarios involving numerous stakeholders in a highly specialized hospitality industry,” said Dimitri Mazur, Senior Manager, Restaurants, CWB Franchise Finance. “While we know that the competitive terms of the deal are important in any agreement, the deal could not have been completed without our longstanding relationship with industry leaders such as Raimondo Messina.”

“Strengthening our partnership with CWB is due to the value of their knowledge and expertise in the hospitality and beverage industry,” said Raimondo Messina, who also serves as VP, Finance for Prime Capital Investments Inc. “Their ability to accept the terms of this structured term loan shows that we have a true partner in Canadian hospitality that has only grown stronger as we continue to grow.”

“The growth of Prime Capital Investments and our beverage line with our new partners was made possible by CWB’s specialized financing expertise,” said Olivier Primeau, President of Prime Capital Investments Inc. and the entrepreneur behind the hugely popular Beach Day Every Day alcoholic beverages. “A financial partner like CWB, with over 20 years of experience working with the restaurant, brewery and hospitality industry, is essential to the success of our company.”

About CWB Franchise Finance
CWB Franchise Finance, a division of CWB Financial Group, specializes in financing for regional and national restaurants and hotels and is a leading lender to the Canadian restaurant and hospitality industry. CWB Franchise Finance was acquired by CWB Financial Group in 2016 after a successful track record. To date, more than $3.5 billion has been invested in the Canadian hotel and restaurant space, serving more than 900 clients with more than 2,200 real estate locations over 20 years.

About Prime Capital Investments
Prime Capital Investment is one of the most promising beverage companies in the province of Quebec, focusing on flavored malt beverages, hard seltzers, wines, spirits and energy drinks through its hugely popular brand, Beach Day Every Day. Founded in 2017, the brand grew organically through collaboration with AB InBev and innovative marketing initiatives to become the #1 RTD brand in Quebec by 2020, and now plans to enter the US market in 2022.

SOURCE CWB Franchise Finance

For more information: Marcus Miller, Manager, External Communications, CWB, [email protected], 780.717.4001

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