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Percent Launches Sync Platform for Specialty Finance Companies, Further Revolutionizing How Companies Raise Debt Capital

The platform, built for disruptors and innovators of alternative lending, is the first of its kind in the multi-trillion dollar industry

Published: October 13, 2021 at 7:00 a.m. CDT|Updated: 19 minutes ago

NEW YORK, Oct. 13, 2021 /PRNewswire/ — Percent, the capital markets platform transforming a multi-trillion dollar lending industry, announces the release of its comprehensive Sync platform to further fuel the growth of today’s most innovative fintech lenders and financing companies accelerate as they continue to disrupt the industry.

For more information, visit the Percent website at www.percent.com

After raising $12.5 million in Series A funding in a round co-led by White Star Capital and B Capital Group last April, the three-year-old capital markets infrastructure provider has focused its efforts on building Sync, a comprehensive, first-of-its-kind software and services suite for specialty finance companies. The launch of Sync translates Percent’s recent success in helping new institutional issuers secure more than $284 million in funding, bringing the same unparalleled access and toolset to the entire private credit industry on a revolutionary open platform.

“Since launch, we’ve been listening to our original partners about what types of tools and technology would best serve as a growth slingshot,” said Nelson Chu, Percent founder and CEO. “Synchronization is our answer. Specialized finance companies are the heart and soul of our business, and we are excited to now offer this transformational product, built with features to solve the key pain points lenders face in the debt capital market during their lifetimes. faced.”

The launch of Sync enables fintech borrowers of all sizes on the Percent platform to raise the most flexible debt capital at low cost through dynamic market pricing and standardized terms. In a multi-trillion dollar industry riddled with inefficiencies, Percent and its Sync platform set the benchmark for streamlining growing non-bank lending.

“Sync is designed to give our partners seamless access to a wealth of market data about how other deals are priced and the actual market demand for their assets,” said Gary Reifman, Percent’s Head of Product. “At the same time, they can also use the platform to raise leverage and scale up these issues with ease. Lenders can now view their order book in real time, take advantage of Percent’s tailored workflow tools to ensure full compliance by all market participants, and expand their team with the power of Percent’s best-in-class capital markets team.”

About Percent

Percent is a global leader in financial infrastructure solutions. Founded in 2018, the company uses proprietary technologies, integrations and data to provide lenders and credit transactions with unparalleled transparency and efficiency. Percent’s innovative ecosystem enables lenders of all sizes to raise the most flexible debt capital at low cost through dynamic market prices and standardized terms. To date, its platforms have enabled more than $600 million in transaction volume in a multi-trillion dollar lending market.

For more information, visit the Percent website and follow the company on Instagram, LinkedIn and Twitter.

Media contact:
Victoria Castelbuono
[email protected]

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SOURCE Percentage

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