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Say goodbye to Qualcomm Snapdragon — ‘new era’ of chips coming in 2021

Qualcomm confirms it will drop its own name on Snapdragon platforms to make way for a “new era” of standalone product branding. Say goodbye to three-digit smartphone chips and hello to “fireball” logos.

The San Diego-based semiconductor giant announced a number of new changes coming in 2021, including separating its signature “Qualcomm” name on Snapdragon products, introducing new colors to represent its product category, and switching to single-digit branding on its own. are popular mobile chips. Instead of Snapdragon 888, expect a new “flagship Snapdragon 8 series platform”.

Other changes include the use of Qualcomm’s iconic “fireball” symbol to more prominently represent the brand, while new colors such as Midnight, Gunmetal, Nickel, Snapdragon Red and Gold will be used to highlight the product’s “tier”. represent. For example, gold will be used on premium ships and products.

Interestingly, Qualcomm states that 5G is synonymous with Snapdragon platforms, meaning the company doesn’t have to put in “5G” branding as “5G will be a given”.

Since Qualcomm and Snapdragon are separate brands, smartphone and laptop manufacturers that use Qualcomm chips, such as Samsung and other Android devices, will also see some changes.

Nothing recently announced that it is partnering with Qualcomm to use Snapdragon chips to power emerging devices, using its 5G mobile platforms for many different categories of devices. With tech giants like Apple and Google making their own chips for devices like the M1 MacBook or the Tensor-powered Pixel 6, nothing can take over to become the next king of Snapdragon-powered devices.

However, according to a report from Nikkei Asia, the days of Qualcomm Snapdragon chips may be numbered. Oppo is tipped to build its own custom smartphone chips, following the lead of Apple and Google, meaning we may not see as many Snapdragon chips in well-known flagship devices. Still, the power of Snapdragon SoCs is undeniable, especially in our list of the best smartphones.

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